Foundervine

A US landing plus SEO and AEO work that grew site visits by 48% and unlocked leads in a market with almost none.

Role: Webflow designer
Type: Webflow site
Result: +48% site visits, and more leads in the US.

The problem

The client had a presence in the UK and the US, but almost no leads for their product in the US, and they wanted it to be more visible.

The site also needed maintenance and a better structure so the marketing team could add new sections, publish blog posts and so on.

How I solved it

I audited the site and, based on that research, gave the US presence more visibility: a dedicated section on the home page and a dedicated US landing for the product, emphasizing its benefits, partnerships and features.

I applied SEO and AEO practices so the new landing could be found by search engines and chatbots.

I used Finsweet Attributes to make sections easier to reuse, and cleaned up the class naming for maintenance and updates.

What I learned

However good a product is, nobody buys it if it is not visible. Combining UX/UI practice, research, analysis, SEO and AEO noticeably increases visibility on the web.

Built with

Webflow
SEO
AEO
Client-First