Covalto

The client wanted to improve conversion rate (CRO): leads had dropped because of the UX/UI of the previous landing page.

I redesigned the site from the client’s own analytics, focusing on the points where users clicked the most and stayed the longest.

I put a clearer, more visible value proposition in the hero, and added copy that answers a doubt customers raised often. That reduced time and visits on the FAQ page, so users reached the CTA faster.

The build follows the Client-First framework.

Client-First keeps a project scalable and maintainable, so conversion is not affected as the site grows.

A clear hero value proposition helps a visitor decide faster, without digging through the rest of the page, which is where most of them give up on the CTA.

• Webflow
• Client-First
• GSAP
• CRO
• Analytics